Tuesday, 17 November 2009

Audience Effects Theory

Media influence or media effects refers to the theories about the ways the mass media affect how their audiences think and behave.

Mass media plays a crucial role in forming and reflecting public opinion, connecting the world to individuals and reproducing the self-image of society. Critiques in the early-to-mid twentieth century suggested that media does not have an effect on the way in which people behave.

Being aware of the effects on my audience when consuming my coursework task is very important. I need to ensure I create the right effect on my audience and the one I am planning to achieve. This is to keep my young audience engaged throughout because of the young age they can easily be distracted. I will dreate this effect by including many different colour schemes, fast editing and both real life filming and animated designs.

I think that I will be sucessful as long as I keep in mind the effect I want to acheive on my audience because it may contain alot of different aspects in order to keep my particular target audience interested but it must also be short and fast so there is never a boring, slow part to it. I also have to keep in mind that as found in effects research that not all audiences are the same so the diverse choice of content ideas will have to be encorporated sucessfully to satisfy more than one person's needs.

If i do not sucessfully acheive this effect on the audience then I am at risk of not keeping my audience interested and not having good feedback on my coursework. On the other hand it will give me a much better idea on what it would take to satisfy all of my audiences needs from finding out what failing from the first task.

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